World Tourism Day: A Day to Celebrate the Power of Travel

World Tourism Day: A Day to Celebrate the Power of Travel

Every year on September 27th, the world comes together to celebrate World Tourism Day. This international observance, established by the United Nations World Tourism Organization (UNWTO), serves as a reminder of the transformative power of travel. It is a day when we acknowledge the positive impacts of tourism on individuals, communities, and the global economy. On this special occasion, let's delve into the significance of World Tourism Day and why it's a day worth celebrating.

The History of World Tourism Day

World Tourism Day has a rich history dating back to 1980 when the UNWTO decided to establish an annual event to raise awareness about the importance of tourism and its potential for positive change. September 27th was chosen as the date because it coincides with the anniversary of the adoption of the UNWTO Statutes in 1970. Since then, each year has brought a new theme, focusing on various aspects of tourism and its role in the world.

The Theme: A Call to Action

Every year, World Tourism Day is celebrated with a specific theme that reflects the current challenges and opportunities facing the tourism industry. Themes in the past have covered topics like sustainable tourism, cultural diversity, and community engagement. These themes serve as a call to action for individuals, businesses, and governments to address key issues and work towards a more responsible and sustainable tourism sector.

This Year’s Theme: Tourism and Green Investments

The theme for World Tourism Day 2023 is Tourism and Green Investments. This theme highlights the importance of investing in sustainable tourism practices in order to protect the environment and local communities.

Green investments in tourism can include a wide range of activities, such as:

  • Investing in renewable energy sources for hotels and other tourist facilities
  • Reducing waste and pollution in the tourism industry
  • Conserving water resources
  • Supporting local businesses and communities that promote sustainable tourism
  • Educating tourists about the importance of respecting the environment and local cultures

The Power of Travel

Now, let's explore why travel is such a powerful force:

1. Cultural Exchange:

Travel brings people from diverse backgrounds together, promoting cross-cultural understanding and appreciation. It fosters tolerance and breaks down barriers.

2. Economic Impact:

Tourism is a major contributor to the global economy. It creates jobs, supports local businesses, and stimulates economic growth, especially in areas that rely on tourism.

3. Personal Growth:

Travel challenges us to step out of our comfort zones, learn new things, and gain a deeper understanding of the world. It broadens our horizons and enriches our lives.

4. Environmental Awareness:

Responsible travel encourages sustainable practices and a greater awareness of environmental issues. Travelers often become ambassadors for conservation and preservation efforts.

5. Global Connections:

Travel fosters global connections and friendships. It allows us to build bridges across borders and create lasting bonds with people from different parts of the world.

Responsible Tourism: Our Shared Responsibility

While celebrating the power of travel on World Tourism Day, it's crucial to emphasize the importance of responsible tourism. As travelers, we have a responsibility to minimize our negative impact on the environment and local communities. This includes supporting sustainable practices, respecting local cultures, and leaving a destination better than we found it.


World Tourism Day is a day to celebrate the incredible power of travel to transform lives, bridge gaps, and build a better world. It reminds us that travel is not just about sightseeing; it's about creating meaningful connections, promoting economic growth, and preserving our planet. So, whether you're an avid globetrotter or someone who dreams of exploring new horizons, take a moment on this special day to reflect on the positive influence of travel and how you can contribute to making it even more impactful and sustainable in the future.

Happy World Tourism Day!