KP-CTA conduct symposium to promote tourism of Chitral
In a collaborative effort, the Khyber Pakhtunkhwa Culture and Tourism Authority (KP CTA), Tourism Department, and Frontier Corps North recently organized the "Chitral Tourism Symposium." This event, graced by prominent figures such as Khyber Pakhtunkhwa Minister for Tourism and Information, Barrister Feroze Jamal Kakahel, Chief Secretary Nadeem Aslam Chaudhry, and Inspector General Frontier Corps (IG FC) North, Noor Wali Khan, aimed to underscore the importance of promoting Chitral's rich cultural heritage and untapped tourism potential.
The symposium, a convergence of key stakeholders, also boasted the presence of Secretary Tourism Mutahir Zaib, DG Tourism Barkatullah Marwat, GM Planning & Marketing Ali Syed, GM Culture & Tourism Sajjad Hameed, and Manager Events Haseena Shaukat, adding a touch of grandeur to the occasion.
Minister Feroze Jamal Kakakhel, delivering a compelling address, emphasized the imperative of boosting tourism in Chitral. He regarded the symposium as a pivotal platform to showcase the diverse cultural wealth of the region, encouraging tourists to explore the beauty and heritage it has to offer.
Chief Secretary Nadeem Aslam Chaudhry shed light on the governmental initiatives aimed at bolstering tourism in Chitral. He identified the symposium as a crucial avenue for stakeholders to address challenges collectively and pave the way forward. Chaudhry underscored the importance of immersive local living experiences for tourists, fostering an understanding of regional customs and enriching tourism in Khyber Pakhtunkhwa while amplifying its global appeal.
IG FC Noor Wali Khan advocated for Chitral as an alternative destination, citing the saturation in Galiyat and emphasizing the need for collaborative efforts. He revealed the formation of a dedicated committee, led by Commissioner Malakand and local representatives, focused on advancing Chitral's tourism prospects.
Highlighting the provincial administration's commitment to promoting tourism, the focus remains on vital infrastructure development. In 2023, Chitral welcomed tourists from diverse nations, witnessing 789 local visitors exploring Upper Chitral, alongside 1590 tourists, inclusive of locals, exploring the region.
The Chitral Tourism Symposium stands as a beacon of collaboration, emphasizing the urgent need to unlock the cultural and tourism potential of this mesmerizing region. As stakeholders unite to address challenges and explore new avenues, Chitral emerges not only as a destination rich in heritage but also as a promising hub for global tourism.
